Brief
ADD-ED approached us with a clear goal: to redevelop their existing landing page into a fast-loading, reliable, and dynamic landing page creation tool. The primary objective was to improve page load speed and integrate a smart ‘Book A Trial’ popup form to enhance lead generation.
A key requirement was to build a dynamic tool that enables ADD-ED to create location-specific landing pages easily and efficiently.
Our expertise in custom development solutions made us the ideal partner to successfully deliver on these goals.
Solution
We assembled a dedicated team to redevelop ADD-ED’s landing page and build a dynamic landing page creation tool. The site highlights course fees, video testimonials from parents, and press release links under the ‘In the News’ section. It also streamlines inquiry handling to ensure seamless user interaction and engagement — especially on mobile devices.
Technical Build
We developed the site using Laravel, a robust PHP framework, ensuring performance, scalability, and maintainability.
Key Development Features:
- Minimal Backend Integration: All landing pages are connected to the backend to ensure they are SEO-ready while maintaining lightweight performance.
- Form Validation with reCAPTCHA: The 'Book A Trial' form is secured using Google reCAPTCHA to protect against spam, abuse, and fraudulent activities. Upon submission, email notifications are automatically sent to the site administrator.
- W3C-Compliant Markup: All landing pages are validated using the W3C Markup Validator to ensure clean, standards-compliant HTML code.
- Performance Optimization: The website is optimized for fast load times and smooth performance across all devices and screen sizes.
- Analytics & Search Integration:
- Google Analytics is integrated to track and report site traffic and user behavior.
- Google Search Console is set up to monitor indexing status, identify crawling issues, and improve search visibility.
